Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
Skill level:
Skilled
Check your Wage
- Salary range for the majority of workers in Advertising and public relations managers - from $2,383 to $8,813 per month - 2024.
- A Advertising and public relations managers typically earns between $2,383 and $5,662 gross per month at the start of the job.
- After 5 years of service, this is between $2,761 and $6,120 per month for a working week of 40 hours.
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Tasks and duties
- Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
- Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
- Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
- Leading and managing the activities of advertising and public relations staff
- Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
- Establishing and directing operational and administrative procedures
- Planning and directing daily operations
- Overseeing the selection, training and performance of staff
