Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Skill level:
Highly skilled
Check your Wage
- Salary range for the majority of workers in Public relations professionals - from $2,283 to $7,846 per month - 2024.
- A Public relations professionals typically earns between $2,283 and $5,246 gross per month at the start of the job.
- After 5 years of service, this is between $2,617 and $6,203 per month for a working week of 40 hours.
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Tasks and duties
- Planning and organizing publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
- Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organizations and arranging interviews with publicity media
- Attending business, social and other functions to promote the organization
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
